Power star Pawan Kalyan is undoubtedly one of the biggest stars of Tollywood, but of late his craze has taken a beating with a series of flops. Although he has very good cult following, Pawan Kalyan has definitely lost the trust of family audience, who are hardly seen at the theaters playing his movies these days.

With Pawan Kalyan turning out to be the 'opening-star-without-happenings', the business craze for his films has come down considerably. Pawan's next film Gabbar Singh has been getting offers below par as the buyers are bidding as per his recent track record. So the makers of Gabbar Singh are planning to trick the buyers by starting the promotional campaign early.

Gabbar Singh first teaser will be out in this week and the director Harish Shankar made sure that it sets the right expectations on the film.